Ricky Rubio plugs in to the urban sustainable mobility model proposed by Torrot. The only Spanish manufacturer of motorcycles and electric bicycles with zero emissions, interconnected to the mobile devices of their users, teams up with the basketball player, star player with Utah Jazz in the NBA. Torrot is to enter the North American Market.
In the words of Ricky Rubio: "What Torrot has achieved in only three years for the development of sustainable mobility is impressive. I feel a great affinity with its commitment and its work in the reduction of polluting emissions and the creation of a model of a different kind of city, cleaner, quieter and more livable ". In addition, Ricky Rubio said: "For me, it is a real honor to represent a company like Torrot in the United States. Torrot reflects the capacity for innovation and leadership in Spain." Rubio was especially interested in the new model on which Torrot is working in its new factory in Cadiz where it has invested 16 million euros: "Torrot's Velocipede is a three-wheeled vehicle, perfect for people like me for who know safety is vital, but who also like to move around more freely, to be connected and without causing pollution. I'm looking forward to having my own one".
Iván Contreras, founder and CEO of Torrot comments: "we are excited that Ricky Rubio is our brand image as not only does he fit into the world we want to create from Torrot, a sustainable world in which leading a healthy life is fundamental and in a world where sport plays a very important role. But also, from our company we feel very identified with basketball because it is a game in which teamwork is especially valued and it is precisely the effort and the work of the whole team that has led Torrot to having managed to beat business records year after year since we acquired the company".
Torrot has opted for the point guard Ricky Rubio as its brand image to reinforce its position in the United States. This is due to the significant volume of sales the Spanish company has in this country and which foresees a solid and sustained growth.
Between the end 2017 and the first quarter of 2018, Torrot has landed in the USA through a bike-sharing company MUVING and with its best-selling model, the MUVI. This is an interconnected electric moped that is leading the sales of its category, including gasoline-powered motorcycles, in Spain last year.